"Go breathless this season as PepsiCo's popular orange soft drink Mirinda launches two new exciting flavors,” goes their sales pitch. Along with its original bold Orange taste, Mirinda has introduced two more limited edition choices for the consumer — Orange Mango and Orange Masala. While Orange Mango is a mix of the sweet candy taste of mango and the tanginess of original Mirinda Orange, Orange Masala has a hint of fruit masala added to the cola.
Mirinda brand ambassador Asin has been directed by Rajkumar Hirani, no less, in the ad film set in a college where everyone on the campus is going breathless. It shows Asin indulging in some fun with a rude chief guest at a college function, taking forward Mirinda's “Pagalpanti Bhi Zaroori Hai” (Madness is a must) mantra.
“I have had a fun-filled association with Mirinda for many years now and have always loved the drink. I am really thrilled about the new flavors as we all now have three different delicious orangey tastes to savour! I particularly enjoyed shooting for this campaign as it was a college set-up. Working with Mr. Hirani was a pleasure as he's such an accomplished director and an amazing human being”, said Asin.
Said Hirani, “I am selective about the ad films I direct, but the script that I received for Mirinda was very interesting.”
Mirinda is a famous orange cola from the Pepsico Group that also markets Pepsi and 7UP.